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At EO® we believe that creating something as special as our beautiful products doesn't mean we have to compromise our principles. We believe that the wellbeing of our amazing Earth and all the creatures who live on it, you included, are more important than the quicker path, the cheaper method, the easier choice. We believe sustainability and integrity are as important as the way our luxurious products make you feel. We choose to keep things simple and honest. That's why we source all of our quality ingredients through ethical practices, why we choose organic whenever possible, why we choose not to include synthetic colours, fragrances or harsh chemicals, why we choose not to test on animals and why you will find our products in uncomplicated, earth friendly, little blue PET bottles.